Your privacy is important to us. That’s why we’re committed to protecting and
respecting your personal data in accordance with the Data Protection Act 1998
(DPA) and the EU General Data Protection Regulation (GDPR).

Our ‘Privacy Policy’ seeks to explain, in a concise and transparent manner,
when and why we collect personal information from those who visit and use
our website. It also explains how we use your personal data, the conditions
under which we may disclose it to others and how we keep it secure.

Please be aware, that by using our website, you’re agreeing to be bound by our
‘Privacy Policy’.

Who are we?
We are Hidden Beauty and will be what’s known as the ‘Controller’ of the personal data that you provide to us on
this website. Our premises address is Unit 4, The Old Hall, Church Street, Ambleside, LA22 0BU.

How to contact us regarding our privacy policy
Any questions regarding this ‘Privacy Policy’ and our privacy practices should
be sent by email to or by writing to
Hidden Beauty, Unit 4, The Old Hall, Church Street, Ambleside, LA22 0BU.

How and why we collect information from you?
We seek to acquire information about you when you use our website. This
includes; when you contact us through our website.

Whenever we request personal information from you on our website we will
always aim to reasonably explain why we are collecting the information and
refer you to this policy for more comprehensive detail. The points where we
are requesting your personal information will be highlighted.

Please note, we do not collect or store personal data about you supplied or
obtained from any 3rd party sources. Any data we store is only that which we
have collected from you directly

What type of information is collected from you?
Enquiry / contact forms
When you contact us about our products and services we will request personal
details such as your name, telephone number, email address, IP address, the
pages you have visited on our website and where applicable, the company for
whom you work.

Please note, that when processing e-commerce transactions, if you fail or
refuse to provide such information, then we may not be able to fulfil our
contractual obligations to you.

How is your information used?
We may use your information to:

  • Respond to your enquiries
  • Carry out our obligations arising from any contracts entered into by you and us
  • Seek your views or comments on the services we provide
  • Notify you of changes to our service
  • Send you communications which you have requested and that may be of
    interest to you

How long do we keep your information?
If you purchase any products and services from us, then under UK tax law we
are required to keep your basic personal data (name, address, contact details)
for a minimum of 6 years after which time it can be erased on your request.
We will hold your personal information on our systems indefinitely for
marketing purposes or until younotify us that you no longer wish us to do so,
unless your request contradicts our statutory obligations.

Who has access to your information?
As stated before, your privacy is important to us. That’s why we will not, under
any circumstances, sell or rent your personal information to any third parties.
In addition, we will not share your information with third parties for their
specific marketing purposes.

3rd party representatives working on our behalf or in association with:
In order to respond to your enquiries, deliver products and services or to send
your newsletters, we may need to pass your information to our 3rd party
service providers. In all circumstances, we will remain the controller of your
data and our 3rd party service providers will be processors of your data.
For example, if you subscribe to our newsletter service, your personal data
may be processed by a 3rd party email processor such as MailChimp who
specialise in the delivery of email newsletter services.

When we use third party service providers, we disclose only the personal
information that is necessary in order to deliver the service. We also have
contracts in place with all ‘3rd Party Service Providers’ that requires them to
keep your information secure and not to use it for their own direct marketing
purposes. We gather statistics around email opening and clicks using industry
standard technologies to help us monitor and improve our e-newsletter. For
more information, please . You can
unsubscribe to general mailings at any time by clicking the unsubscribe link at
the bottom of any of our emails or by emailing

Restricting marketing communications
It’s important that you are aware that you have a choice about whether or not
you wish to receive marketing information or service notifications from us.
If you have previously given us consent to process your personal data and send
you marketing information, you can withdraw this consent at any time by
unsubscribing orcontacting us directly. We will aim to cease the delivery of all
marketing communications to you immediately on receipt on your objection or

How you can access, update and delete your information?
Accessing your data
You have the right to ask for a copy of the information we hold about you. You
can request a copy of this data at any time bycontacting us directly. We will,
where possible, always supply your personal data in a convenient and
transferable format within 30 days.

Updating your data
Your personal data probably changes all of the time, and the accuracy of your
information is important to us. Therefore, if your details do change, or the

information we hold becomes inaccurate or out of date, please let us know
bycontacting us directly and we will rectify your data.

Deleting your data
If you would like us to delete or erase your personal information from our
systems, then where possible (if not required for statutory or contractual
requirements) we will do so within 30 days and provide confirmation that your
data has been removed from our systems. To request that your personal data
is erased from our systems, pleasecontact us directly.

Transferring your information outside of Europe
In order to complete some forms of communications or service delivery, we
may need to pass your information to service suppliers who are registered
outside the European Union (“EU”). For example, this may occur if we use the
US based newsletter emailing service provider MailChimp.
By submitting your personal data, you’re agreeing to this transfer, storing or
processing. When transferring your information outside of the EU, we take
steps to ensure that your privacy rights continue to be protected.

In order to better improve our products, services, marketing and website
experience, we may analyse your personal information to create a profile of
your actions, interests and preferences. Where applicable, we do this so that
we can tailor your experience on our website and contact you with more
relevant information specific to your needs.
Examples of this may include:

  • Profiling your previous points of interest on our website and automatically
    tailoring the messages and images you see when returning to our website
  • Profiling your interests in our products and services and automatically sending
    you tailored marketing communications or newsletter variants
    Please be aware, that at no point is automated profiling used to assess your
    credibility or eligibility for contractual approvals or legal decision-making.

Use of ‘cookies’
Please be aware that our website uses cookies. If you haven’t heard of
‘Cookies’ before, they are small pieces of information sent by a website and
stored on your hard drive.

We use ‘Cookies’ to collect statistical data about your browsing actions and
preferences. For example we may use cookies to store your language
preference on our website. Please be aware that our ‘Cookies’ do not identify
you as an individual, until you have contacted us through our website.
It is possible to configure or completely switch off ‘Cookies’ by changing your
browser preferences.

Links from us to other websites
In order to provide you with further information or additional reference points,
our website may contain links to other websites run by other organisations.
Please be aware, that we cannot be responsible for the protection and privacy
of your information which you provide whilst visiting other websites and such
sites are not governed by this privacy statement. You should exercise caution
and look at the privacy statement applicable to the website in question.

Complaints procedure
If at any point you wish to raise a complaint about how we have handled your
personal data, then pleasecontact us directly. If you are not satisfied with our
response or believe we are not processing your personal data in accordance
with the law, you can complain to the Information Commissioner’s Office (ICO).

Phone: 015394 22323
Ambleside, Cumbria, LA22 0BU
Unit 4, The Old Hall, Church Street